Freelance designer based in Madrid (Spain) - delivering worldwide. With a personal fascination for visuals, passionate about creating digital products and experiences with a human-centered approach.
During my time at frog, i had the opportunity to form part of the research team in charge of the development of the CUPRA tribe. In the course of the 3 months, we conducted more than 50 user interviews and researched the online communities of CUPRA. We defined what the the CUPRA tribe means to each one of the users and what bonds them in common.
After the research phase, we moved on into visuals, putting into graphics every need the CUPRA community wanted covered. The team took it upon itself to bring to life this space in which CUPRA users can meet and feel part.